Established in 2006, The Frugies are a company dedicated to make healthy food choices fun for kids and help establish good eating habits that will stay with them forever in a fun and exciting way. We have a 1 hour education program operating in kindergartens and primary schools throughout Australia aimed at increasing the fruit and vegetable consumption in accordance with the Australian dietary guidelines. It has been shown that once children have participated in our program their fruit and vegetable consumption has increased by 18%. In 2010 we will be launching new and exciting retail products, a pre school program and developing a tv series.

Our vision is to increase children’s consumption of fruits and vegetables and our mission is to be leaders in educating children on fruits and vegetables in a fun and interesting way.